Haryana has been among India's largest agricultural hubs in recent years, reaping a bountiful amount of fresh produce, fruits, vegetables, cereals, and milk products. However, traditionally employed supply chains with intermediaries has often become inefficient, generating lower returns for farmers and prices for buyers. That is where B2C (Business-to-Consumer) agriculture marketplaces come into play.
These online platforms are transforming the agriculture sector by connecting end-consumers directly with farmers, providing fair prices, sustainable farming, and traceability from farm-to-fork. In this article, here we talk about some of the best B2C agriculture marketplaces in Haryana and how they are transforming rural and urban food systems.
B2C agricultural marketplaces are web-based interfaces through which farmers sell fruits, vegetables, grains, dairy products, and organic produce directly to consumers. These platforms:
Eliminate middlemen
Offer better price margins to farmers
Supply consumers with low-cost and fresh produce
Encourage organic and sustainable cultivation
One such platform, which is exceptional and leading the change, is Kissan Growth.
Kissan Growth is India’s #1 farm online marketplace dedicated to connecting farmers directly with end-consumers. Whether you’re looking for organic vegetables, farm-fresh fruits, pure dairy products, or locally grown grains, Kissan Growth offers it all under one digital roof.
Key Features of Kissan Growth:
Direct From Farmers: No middlemen involved. Your produce comes straight from the field to your doorstep.
Sustainable Farming Practices: The platform promotes eco-friendly agriculture, reducing the environmental impact.
Affordable and Fresh: Cutting out distribution channels saves costs while ensuring freshness.
Support for Small Farmers: Kissan Growth empowers small and medium farmers by giving them access to broader markets and fair prices.
Mission:
"To promote Indian agriculture by encouraging sustainable agriculture and providing healthy, affordable food directly from farms to customers."